We at FiveCore Media had the exciting opportunity to work with Goshen College’s business department to develop four videos about their program. Yes, you read that right–four videos! Although it has been a long process, we’re finally done and we’re excited about the final product. These videos highlight the excellent work the business department students do here at Goshen College: everything from long-term internships and community class projects to starting their own business.

One of the really enjoyable parts of this project was interacting with Hans Weaver and Niles Graber Miller, the owners of Cultural Ventures, LLC. Cultural Ventures produces Menno Tea, a popular drink on the Goshen campus. Working with Menno Tea, it was exciting to see the business owners in class and watching them interact with their clients. We were able to accompany Weaver and Graber Miller on a distribution run to a local restaurant, where we filmed them delivering their tea. Once in the store, we spotted a customer who had purchased a Menno Tea and was enjoying the drink with his sandwich.  He graciously allowed us to tape him drinking the product. Weaver, revealed himself as a co-owner and gave him a complementary tea. The customer thanked Weaver for making the drink and expressed his enjoyment of the product. Menno Tea is only one of many businesses the Goshen College entrepreneurship grant has helped start.

The series of videos for the business department begins with a simple overview of the department, recognizing the incredible opportunities GC business students have. This video showed us the range of things business students do. We discovered that at Goshen, the difference is in doing. It was great to see that business is such an active and applicable major.

In our first spotlight video, we looked at specific differences, Goshen’s entrepreneurship grants and how that program connects directly to business classes. In the second, we explored what business majors do while they’re enrolled. We found examples of students applying their learning to national marketing competitions and with local organizations. In the final spotlight, we looked at the ability of business students to get a job once they graduate. We found out the importance of internships in the business department.  We saw how some Goshen students who started interning during school got the opportunity to continue their employment after they graduate.

You can find these, like many of our videos, on our YouTube page.